Portfolio

elevated, intentional, and strategic

Each project below reflects clarity, structure, and intentional design rooted in strategy first. Because when your brand presence catches up to your growth, everything moves differently.

A digital collage with a tablet and a smartphone displaying cake brands and designs, surrounded by aesthetic color swatches, botanical illustrations, and typography samples in warm beige, brown, and peach tones.
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Let’s be honest.

Your brand feels

a little scattered.

Together, we refine your structure, clarify your messaging, and elevate your visuals — so everything feels cohesive, intentional, and aligned with the level you’re stepping into.

Elevate My Brand

Cake it or LEAVE IT

Homepage of Cake It Or Leave It bakery featuring a decorated cake with flowers and berries, a woman in a leopard print top and black shorts holding a cake, a photo of a woman in an orange dress with a cake, and three decorated cakes at the bottom.

AFTER

The Goal:

Create a website that felt creative, playful, and professional — while making it easy to showcase products and digital downloads.

What I Did:

  • Designed a custom Squarespace layout with personality

  • Organized products and printables for easy browsing

  • Created a cohesive visual flow across pages

  • Optimized for mobile and future growth

The Result:
A polished website that finally feels like the brand — easy to navigate, visually engaging, and ready to scale.

Platform:
Squarespace

Website homepage for a cake company featuring luxury celebration cakes with images of decorated cakes and champagne glasses, with sections describing cake options and the company's vision.

BEFORE

See Live Site

Alora Boutique

Boutique Lifestyle Brand Identity Design

The Goal:
Create a stylish, easy-to-shop website that reflects the boutique’s aesthetic and makes browsing collections feel effortless.

What I Did:

  • Designed a clean, on-brand website layout

  • Organized collections for smooth navigation

  • Created a polished, cohesive visual flow

  • Optimized for mobile shopping

The Result:
A refined boutique that feels elevated, cohesive, and easy for customers to explore and shop.

Platform
Brand Guideline

Cake It or Leave It

Digital Product & E-Guide Design

The Goal


Create a visually engaging digital guide that feels on-brand and easy to use for customers.

What I Did

  • Designed a cohesive e-guide layout

  • Matched visuals to the brand’s playful style

  • Structured content for clarity and readability

  • Prepared the guide for easy digital delivery

The Result
A polished, on-brand e-guide that’s easy to use, visually appealing, and ready to sell or share.

Platform
Canva / Digital Download

Check out the E-guide

Hygienic Solutions

Service-Based Business Website Design

The Goal
Build a professional, trustworthy website that clearly communicates services and builds confidence with potential clients.

What I Did

  • Designed a clear, structured website layout

  • Improved content flow for easy understanding

  • Created a clean, professional visual style

  • Optimized for usability across devices

The Result
A professional website that feels credible, organized, and easy for clients to navigate and contact.

Platform
Canva Website Design

Visual branding materials for Hygienic Cleaning Solutions, including a website display, a brand guidelines booklet, a smartphone showing the website, a tablet, and a business card with contact information and a QR code.
Visit Live Site

Our Clients:

  • Thank you sooooo much Karina you did an amazing job!

    Jason Hangrove- The Official Cleaning Services

  • I had the pleasure of working with Karina to design the website for my commercial cleaning business, Hygienic Cleaning Solutions LLC, and I couldn’t be happier with the results! From start to finish, Karina was professional, creative, and extremely detail-oriented.

    Joshua Olivares- Hygienic Cleaning Solutions

  • The best decision I’ve made for my design was hiring you. You went above and beyond! Looking forward to our continued partnership.

    Tanisha Hargrove-Cake it or Leave it Tampa

Your Next Step

Starts Right Here

Whether you’re building a new brand, launching a website, or looking for a design partner who genuinely understands creative businesses — I’m here to support you every step of the way.

Let’s Work Together